Authors and illustrators tend to have to do more than just be creative in a room on their own, these days. School visits, festivals, signings – an extra 100 books sold can make a difference. And if our authors and illustrators are busily getting themselves and their books out there and generating their own publicity, the least we can do is to try to support them in their efforts.

Twitter is a brilliant medium for making your voice heard and making connections within the industry – editors and art directors and publicity people, bloggers and reviewers and librarians, teachers and booksellers all use it. For illustrators a purely visual platform like Pinterest or Instagram can serve as an easily accessible, constantly updated portfolio. For writers, a good blog doesn’t go amiss.